Ashley //

Performance Fabrics

Ashley

Performance Fabrics

Life happens on your furniture. Performance Fabrics celebrates the spills, messes, pets, kids, and everyday chaos that come with a home actually being lived in. Using a robotic camera arm, we brought a sense of energy and precision to the campaign with dynamic moves that put Ashley’s performance fabrics to the test. The result shows that durability and great design don’t have to be a compromise. Because the best furniture isn’t made to be protected from life. It’s made to be part of it.

Life happens on your furniture. Performance Fabrics celebrates the spills, messes, pets, kids, and everyday chaos that come with a home actually being lived in. Using a robotic camera arm, we brought a sense of energy and precision to the campaign with dynamic moves that put Ashley’s performance fabrics to the test. The result shows that durability and great design don’t have to be a compromise. Because the best furniture isn’t made to be protected from life. It’s made to be part of it.

Production Company: Grain & Glass, Co.

Director: Michael Nielsen

DP: Miguel Corteo

Robotic Arm Op: Ben Sledge

Lead Stylist: Emily Arthur

Stylist: Ally Luke

Location Manager: Biranna

Editor: Michael Nielsen

Color Grade: Michael Nielsen

Client: Ashley

Sr. Director Creative Production: Cynthia Poloka

Production Coordinator: Robin Mohilewsky

Sr. Producer, Ashley: Zaid Velez

GRAIN & GLASS FILMS

Production & Post

© 2026 Grain & Glass Co. All rights reserved.

GRAIN & GLASS FILMS

Production & Post

© 2026 Grain & Glass Co. All rights reserved.

GRAIN & GLASS FILMS

Production & Post

© 2026 Grain & Glass Co. All rights reserved.