Life happens on your furniture. Performance Fabrics celebrates the spills, messes, pets, kids, and everyday chaos that come with a home actually being lived in. Using a robotic camera arm, we brought a sense of energy and precision to the campaign with dynamic moves that put Ashley’s performance fabrics to the test. The result shows that durability and great design don’t have to be a compromise. Because the best furniture isn’t made to be protected from life. It’s made to be part of it.
Life happens on your furniture. Performance Fabrics celebrates the spills, messes, pets, kids, and everyday chaos that come with a home actually being lived in. Using a robotic camera arm, we brought a sense of energy and precision to the campaign with dynamic moves that put Ashley’s performance fabrics to the test. The result shows that durability and great design don’t have to be a compromise. Because the best furniture isn’t made to be protected from life. It’s made to be part of it.
Production Company: Grain & Glass, Co.
Director: Michael Nielsen
DP: Miguel Corteo
Robotic Arm Op: Ben Sledge
Lead Stylist: Emily Arthur
Stylist: Ally Luke
Location Manager: Biranna
Editor: Michael Nielsen
Color Grade: Michael Nielsen
Client: Ashley
Sr. Director Creative Production: Cynthia Poloka
Production Coordinator: Robin Mohilewsky
Sr. Producer, Ashley: Zaid Velez