Sometimes, a little help can make all the difference. For the American Cancer Society’s Great American Smokeout, we brought that simple idea to life through a series of comedic spots where a helping hand turns the seemingly impossible into the possible. From a hopeless basketball player finally sinking the shot to everyday challenges made just a little easier, each film delivers a lighthearted reminder of something meaningful: quitting smoking is hard, but you don’t have to do it alone.