It starts with a dress, a big night, and a daughter hoping to borrow something special from her mother’s jewelry box. For Weston Jewelers, we created an intimate story about a simple gesture that transforms an already memorable night. When her mother surprises her with a necklace of her own, a beautiful piece of jewelry becomes something far more meaningful—a reminder of the moment, and the person, who gave it to her.
It starts with a dress, a big night, and a daughter hoping to borrow something special from her mother’s jewelry box. For Weston Jewelers, we created an intimate story about a simple gesture that transforms an already memorable night. When her mother surprises her with a necklace of her own, a beautiful piece of jewelry becomes something far more meaningful—a reminder of the moment, and the person, who gave it to her.
Director/DP: Michael Nielsen
Producer: Anna Pantapas
Client: Weston Jewelers
Agency: Lunch Pail
Creative Director: Scott Sheinberg
Camera Operator: Dan Luce
AC: Joe Boylan
Assistant Producer/BTS: Andie Sin
Audio: Will De Haan
Gaffer: Zack Austin
Key Grip: Kris Wagner
Grip: Harley White
Location Manager: Garrett Moore
Wardrobe Stylist: Leslie Webber
Hair & Makeup Stylist: Rachel Reumann
Editor & Colorist: Michael Nielsen