Quaker State //
Supermodel
Quaker State
Supermodel
For Quaker State, we put a familiar advertising cliché to the test. Give a supermodel a bottle of motor oil, point a camera at her, and surely the product will fly off the shelves. Or maybe not. The result is a deadpan send-up of old-school advertising that lands exactly where Quaker State belongs: forget the gimmicks. It’s just damn good oil.
For Quaker State, we put a familiar advertising cliché to the test. Give a supermodel a bottle of motor oil, point a camera at her, and surely the product will fly off the shelves. Or maybe not. The result is a deadpan send-up of old-school advertising that lands exactly where Quaker State belongs: forget the gimmicks. It’s just damn good oil.
Production Company: Grain & Glass, Co.
Director: Michael Nielsen
Agency Producer: Jamie Povirk
Client: Quaker State
Agency: Wunderman Thompson
