Ashley //

Reintroducing

Ashley

Reintroducing

How do you reintroduce a brand America already knows? As Ashley evolved from a familiar furniture retailer into a more modern, style-driven brand for the home, we helped bring that transformation to screen. Reintroducing Ashley paired elevated production with a fresh visual language designed to showcase a new side of an iconic name—more expressive, more design-forward, and ready for what’s next.

Production Company: Grain & Glass, Co.

Director: Michael Nielsen

Camera Op: Dan Luce

DP: Miguel Cortero

Lead Stylist: Emily Arthur

Location Manager: Garett Moore

Editor: Grain & Glass, Co.

Color Grade: Grain & Glass, Co.

Client: Ashley

Sr. Director Creative Production: Cynthia Poloka

Sr. Manager, Interior Design Virtual: Anthony Comacha

Production Coordinator: Robin Mohilewsky